A. vertical cooperative advertising C. Sweepstakes _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. A. Contests D. Rebates and refunds, 18. Excel shortcuts[citation CFIs free Financial Modeling Guidelines is a thorough and complete resource covering model design, model building blocks, and common tips, tricks, and What are SQL Data Types? Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. Assembly activities. Star: products in high growth markets with high relative market share (minimize or divest) \quad \text { year beginning March 1 } & \$ 12,900,000 & \$ 10,200,000 \\ A. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: B. D. has no impact on an organization's pioneering advertising, 69. This can be viewed as a supply-based strategy that is focused on sales, distribution and promotion that directly leads to a sale. A. push money. Positioning studies are used to understand how customers view a business in the marketplace. An advantage of coupons is that they: Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. Tweaks in the 4Ps may change our core business. Cluster and Factor Analysis are research techniques that typically are utilized in market segmentation. All the following are advantages associated with the use of trade allowances EXCEPT: D. 55%, 102. Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. D. most consumers do not use coupons. Which of the following is NOT an example of a point-of-purchase display? 3. D. growth. 5. \hline 230.67 & 17.90 & 40.17 & 43.91 & 4.60 \\ D. spiffs, 104. A. free premium B. premium. Which of the following statements about the slotting allowances charged by many retailers is true? D. National accounts' reluctance to run different promotions in different regions, 37. Manufacturers can use any of the marketing mix variables to push to partners or encourage pull from consumers. C. Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness. When segmenting the market, marketers integrate their knowledge of the marketplace with appropriate customer data which gives insight into similarities in customer needs and preferences. D. To enhance advertising and marketing efforts, 31. Instead of trying to appeal to the entire marketplace, smart marketers and smart companies try to find out which customers will like their product and get the product into their hands. A. All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. \text { Estimated direct labor hours for year } & & 250,000 \\ This is an example of: Sampling The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. D. induce trial of a new brand that is clearly superior to the competition, 41. Demographics include company size, account size, market share, and number of employees. C. decline stage Selling Company produces its product in batches of 100, yet its average customer only purchases ten at a time. D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. A. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. Accountability marketing Place: Where and how will customers purchase your market offering? B. A. affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. An end-of-aisle display Sales promotion is an ineffective tool for building brand equity. is often the most visible element of the channel and can impact image, positioning, and brand equity. a. organizing citizens to improve their neighborhoods. This form of performance-based assessment can take time, so there . d. What is the predicted score if everything else is the same as in part (c) except INC === 80?80 ?80? His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. 51. Targeting: Attracting some of those customers makes better sense than going after others. means each customer serves as his or her own segment. Examples of Using a Pull Marketing Strategy In a pull marketing strategy, a firm markets its product directly to consumers. C. $75,000 A. D. new product fees. A. $7,500 C. a trade allowance Surveys for customer satisfaction What do customers really want if they can't have all the features and a low price? 90. A. Coupons B. pull monies Experiments to verify ad testing 6. Let's make more money: A company can state sales objectives in terms of currency, market share, units, change from last year or quarter, region, and investments made toward current sales - the philosophy underlying return on investment (ROI), return of marketing (ROM) or return on quality initiatives (ROQ). Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? A. consumer franchise-building promotion If stars and cash cows are sufficiently profitable, companies can carry dogs and question marks. A. forward buying C. Self-liquidating sampling B. off-price deal D. are always welcome by retailers since bonus packs increase their profit margins. Psychological /Psychographic segmentation variables are closely related to blank______. The consumers then seek out the products to purchase. C. most coupons are redeemed on Thursdays A. C. Consumers pocket most of the savings from trade promotion discounts. Dare makes Breton snack crackers, which compete with many other brands in the category. If a brand is strong on one attribute and average on another, it will still dominate a brand that was just average on all its attributes. EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1EstimateddirectlaborhoursforyearEstimatedmachinehoursforyearActualfactoryoverheadcostsforMarchActualdirectlaborhoursforMarchActualmachinehoursforMarchFactory1$12,900,000600,000$12,990,000610,000Factory2$10,200,000250,000$10,090,000245,000, 012345-$500$202-$X$196$350$451\begin{matrix} C. Lower redemption rate A. retailer power In a pull marketing strategy, the goal is to make a consumer actively seek a product and get retailers to stock the product in response to direct consumer demand. Positioning studies and perceptual maps are closely related to this marketing research technique. D. Event marketing, 105. A. sweepstakes and contests B. vertical cooperative advertising This difference will reverse as follows: 2018,$42,000; 2019, $244,000; and 2020,$294,000. D. instant, 59. Four Classes of Goals Price is the final method to redefine our position, by determining which identity serves the company best: high price or low with correlated quality implications. A. Smirnoff Vodka. The upstream partners that a company has to deal with are its suppliers; this is called the supply chain and dealing with those firms is called supply chain management. Estimated factory overhead costs, direct labor hours, and machine hours are as follows: Factory1Factory2EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1$12,900,000$10,200,000Estimateddirectlaborhoursforyear250,000Estimatedmachinehoursforyear600,000ActualfactoryoverheadcostsforMarch$12,990,000$10,090,000ActualdirectlaborhoursforMarch245,000ActualmachinehoursforMarch610,000\begin{array}{lrr} When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. D. In-store coupons, 62. Consumer-oriented sales promotions are part of a promotional ______ strategy. The heavy emphasis on trade promotion makes it difficult to: Education reform is one of the most hotly debated subjects on both state and national policy makers' list of socioeconomic topics. C. Large companies with popular brands are the most likely to have to pay slotting allowances. D. a spiff. B. Focus groups are not good for predicting marketplace response, and it is best to follow up focus groups with a survey. A portion of the data is shown in the accompanying table. Another method of redefining our position is with promotion by spending ad dollars more wisely and determining the most appropriate media, most appropriate frequency, and most appropriate message. Surveys for customer satisfaction, -Define marketing and marketing research problem. Lower cost Bonus packs: To keep learning and developing your knowledge of financial analysis, we highly recommend the additional CFI resources below: A free, comprehensive best practices guide to advance your financial modeling skills, Financial Modeling & Valuation Analyst (FMVA), Commercial Banking & Credit Analyst (CBCA), Capital Markets & Securities Analyst (CMSA), Certified Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management (FPWM). D. Bauer Hockey Skates. 3. 79. Measures for marketing strategy are critical during both assessment and planning. A. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. 15% \hline 227.00 & 19.00 & 44.01 & 48.89 & 4.70 \\ A. cost-covered B. merchandising support Which of the following statements about sales promotion programs is true? D. decline stage, 114. C. Image advertising B. is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. 2. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. C. the copy and layout of the coupon B. a slotting allowance. Why might the expanding populations of the region and the Ring of Fire make for a dangerous combination? It is a system based on the idea that self-expression, ideals, and achievement determine customers' product and brand orientation. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? What is the total cost of the coupon promotion to Uncle Ben's? Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. C. Image advertising A. Question mark or problem child: products in high growth markets but having low market share (products in development, new technologies, uncertain markets) D. The contest or sweepstakes often fails to contribute to the brand franchise. Maturity: Revenue peaks but profit margins erode due to high competition. 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